Measure and Refine
We monitor and adjust your digital endeavors
Measurement and Adjustment is Critical
No marketing plan would be complete without tracking the success of your campaigns. Through real-time measurement of your advertising initiatives, Velocitronic works constantly to refine your strategy and deliver the highest impact for your budget.
Velocitronic is also able to mine your measurement data to understand where your prospects are likely to be found, what their interests are, and how they want to hear from you. Mining your own data will often guide future advertising.
We use a variety of tools and techniques to track the response to your advertising campaigns. On the web, we use Google Analytics to measure and segment your inbound traffic. For outreach campaigns, we track the success of your targeted emails (who received, who read and who clicked), and in the social world we look at likes, posts, and who entered your sales funnel. In short, we will know quickly and precisely what is working best for your business, who is most interested, and where to find others like them.
Market and Customer Research
It’s easy to guess at what your customers want, but actually asking them always reveals surprises. For our clients who are considering entering new markets or introducing new products, we can develop a comprehensive research strategy including conducting surveys and arranging focus groups for your initiatives.
Don’t be shy — ask away.
We’d love to hear from you!